For five years, Spark has been Joy’s trusted social media agency partner, seeing the brand through multiple funding rounds and product offerings. We launched campaigns with key influencers and partnered with larger brands to implement monthly giveaways.

By promoting organic posts that were already converting, we were able to attract new audiences with a low CPA while pivoting our content strategy to stay relevant during a pandemic that shut down the wedding industry.

As platforms and trends changed, we quickly adjusted to deliver more agile video, explore additional platforms such as TikTok, track user sentiment via social listening, and help promote vendor brand content while still delivering valuable content to our target audience.