Search engine optimization (SEO)

We’re a Lagos-born smma marketing agency with a passion for social media. We’re not just about building your online presence; we’re about creating a winning social media strategy that gets results.

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From SEO To Content Marketing, We Ensure Your Brand Stands Out Digitally

Keyword Research and Analysis

Poterby Media starts by conducting thorough keyword research to identify the terms and phrases your target audience uses. They analyze search volumes, competition, and relevance to ensure that your content aligns with what potential customers are searching for. This comprehensive analysis helps in crafting a keyword strategy that improves your website’s visibility and attracts high-quality traffic.

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Joy

For five years, Spark has been Joy’s trusted social media agency partner, seeing the brand through multiple funding rounds and product offerings. We launched campaigns with key influencers and partnered with larger brands to implement monthly giveaways.

By promoting organic posts that were already converting, we were able to attract new audiences with a low CPA while pivoting our content strategy to stay relevant during a pandemic that shut down the wedding industry.

As platforms and trends changed, we quickly adjusted to deliver more agile video, explore additional platforms such as TikTok, track user sentiment via social listening, and help promote vendor brand content while still delivering valuable content to our target audience.

+ 71,500%

Pinterest Clicks to Key Pages

+ 71,500%

Pinterest Clicks to Key Pages

+ 71,500%

Pinterest Clicks to Key Pages

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On-Page Optimization

Proper on-page optimization is crucial for search engine ranking. Optimizing various elements of your web pages, including meta tags, headers, images, and internal links.
 
With us, your website’s content is not only keyword-rich but also user-friendly and engaging. By enhancing the structure and content of your site, we improve its relevance and authority in the eyes of search engines.

Content Creation and Optimization

High-quality content is the cornerstone of effective SEO. Alongside team of experienced writers and content creators develop engaging, informative, and optimized content that resonates with your audience.

Creating content that answers users’ queries and meets search intent, which helps in improving your website’s search rankings and driving organic traffic.

later content creation tools
TikTok Lagos Agency

Technical SEO

Technical aspects of SEO are critical for ensuring that search engines can crawl and index your site efficiently. Poterby Media conducts comprehensive technical audits to identify and fix issues related to site speed, mobile-friendliness, XML sitemaps, and more.

Ensure that your website’s backend is optimized for search engine algorithms, which helps in achieving higher rankings and better user experience.

Link Building

Building high-quality backlinks is essential for establishing your website’s authority. Using employ link-building strategies to acquire links from reputable and relevant websites.

Also, focus on creating a diverse and natural link profile that enhances your website’s credibility and boosts its search engine rankings. Link-building efforts are aimed at driving referral traffic and improving overall domain authority.

later content creation tools
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Local SEO

For businesses targeting local customers, Poterby Media offers specialized local SEO services.  Optimize your website for local search terms, manage your Google Business profile, and ensure consistent NAP (Name, Address, Phone Number) information across various online directories.

Our local SEO strategies help improve your visibility in local search results, driving more foot traffic and local leads to your business.

Let's manage your brand Together!

Ready to transform your online presence? Get in touch with us today for personalized
solutions tailored to your business needs.

  •  60+ Team Members
  •  Niche strategies
  •  Award Winning Agency
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Web Design and Development

We craft digital experiences by  combing cutting-edge development expertise with captivating design to create user-centric websites and mobile apps that not only look stunning but also convert visitors into paying customers.

Strategic Planning

We believe in laying a solid foundation for success. Our expert strategists work closely with you to develop tailored digital marketing strategies that align with your business goals and objectives.

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